Case Study: Creative Direction for Kwely, Inc.
B2B Made In Africa Wholesale Marketplace
Profile:
Kwely is an online B2B marketplace for handmade goods from Africa. After completing its $1M seed funding round, they were able to launch several new products from small makers across the continent.
This work represents supporting their wholesalers’ need for globally-minded branding and packaging. My travel experience in West Africa and conversational French language skills were assets.
Client: Natur’Derm
Goals: Updated logo, font, color palettes + packaging to pivot from medical-feel, and position products as recognized household staples for the whole family.
Focus Products: Body milk, hand cream, lip balms.
Goals:
Updated logo, font, color palettes + packaging to pivot from medical-feel, and position products as recognized household staples for the whole family. Cocoa instead of shea makes this product stand out from the rest.
Stories:
New mom would like wholesome, natural products suitable for herself and her baby.
Budget-conscious shopper wants body products that are reliable for every-day use.
Products look wholesome and trustworthy without being overtly medical; they look as appealing in a pharmacy as in a cosmetics store.
Rebrand idea 1: Oh!Coco
-
Wordmark + font ideas
-
Gradient package idea
-
Cocoa pod cross section logo idea
-
Product Mock-Up
Rebrand idea 2: Lümicare
-
Wordmark + font ideas
-
Product mock-ups
-
Design mock-up
-
Product mock-ups
Let’s work together.
For your next-level story and strategy, please get in touch for a discovery call.